CEO Confirms Charger Criticism Hurts, Defends Ambitious EV Launch Strategy Secrets
The Year of the Bead: Expectant Dhgate’s New Electric Vehicle, amps Expectations of the Motor Industry
Dodge’s radical transformation of its legendary Charger, with the introduction of electric motors, has certainly sparked a storm of controversy. As the brand’s CEO, Matt McAlear, candidly acknowledged, "It stings, but you understand why it stings." The question is, how does Dodge feel about the intense backlash?
Read the full article to find out
Why the Charger Daytona’s Electric Powertrain Sparks Controversy
The new Charger Daytona has been met with a mix of emotions by fans and enthusiasts of the traditional muscle car. Some love the sleek design and the promise of a more environmentally friendly ride. Others, however, bemoan the loss of the iconic V8 and the shift to electric power.
A Muscle Car with a Heart of ICE (Internal Combustion Engine)
Despite the debate, McAlear is unwavering in his commitment to the project, convinced that the Charger Daytona can be a game-changer in the electric vehicle (EV) segment. He offers a candid glimpse into his vision: "The other thing I tell people is we’re not coming to market with an EV, we’re coming with a muscle car that just happens to be an EV."
Key Statistics:
- 670 horsepower
- 0-60 mph in 3.3 seconds
- Quarter-mile in 11.5 seconds
Hear from the CEO:
"It’s funny, we got beat up for years on the old cars. When are you gonna bring a new one? When are you gonna bring a new one?"
But, is it too late for Dodge?
Dodge’s decision to launch the electric Charger Daytona first may have been a strategic move, but some wonder if it was the right approach. Could a more gradual introduction, starting with the Hurricane inline-six Charger and then moving to the electric model, have been a wiser choice?
Stay tuned for more electric vehicle reviews and news on The Drive
This article was written by [Author’s Name] for The Drive
