Unleash the Future of Search: Expert Insights on the Impact of AI-Powered Ads

The AI Revolution: How Search is About to Change Forever

As ChatGPT takes its first steps into the search territory, we’re on the cusp of a new era of searching for information online. With the rise of AI, we’re left wondering how this will reshape the way we interact with the web. I sat down with A.J. Ghergich, a global VP at Botify, to gain insights on what the future of search holds.

Ads are Coming

One of the most significant changes we’ll see is the introduction of ads in AI-powered search. Currently, ChatGPT doesn’t have ads, but with the Pro subscription costing $200 a month, it’s only a matter of time before ads become a reality. According to Ghergich, ads will be a game-changer, and people will actually want and demand them.

"What we’ll see is that these systems will become so personalized and customized to you that when the ads show up, they won’t feel intrusive or wrong; they’ll show up in helpful ways."

AI will be Talking to AI

What’s more, AI won’t need humans to interact with – it will be able to search for things on its own. This will have a significant impact on the web, leading to a new era of AI-to-AI communication.

"In the future, the majority of searchers will be AI, not human. We’ll cross this threshold, and the way we communicate will have to change. It’s not just Google or Bing bots anymore. Now, you have hundreds of thousands or millions of Generative AI chatbots. If you say you want to buy a new pair of socks, your assistant will be searching the web, so you don’t have to. Once that improves, we’ll never go back."

What About Humans?

But what does this mean for humans? Will we become redundant, or will there be a place for us in this new AI-driven world?

"A lot of this comes down to ‘what is humanity’s role in an AI world?’ AI will clearly disrupt all aspects of our lives, but that doesn’t always have to be a bad thing. I’m more bullish and hopeful than not."

Ghergich believes that AI can revolutionize education, making access to personalized learning tools a reality for everyone, regardless of their location or socio-economic background.

The Human Future

While AI might disrupt our lives, it will also bring opportunities for growth and better living. As Ghergich notes, "Even if the development of AI just stopped today, and you took ChatGPT as an educationally fine-tuned assistant and gave it to the planet, in 20 years, you’ll have a better planet."

In conclusion, the future of search is coming fast, and it’s time to start thinking about how we’ll adapt to this new world. One thing is certain – our relationship with AI will change forever.