Walmart Completes Acquisition of Vizio, Focusing on Ads

The Deal is Officially Closed

Walmart has finally closed its deal with Vizio, purchasing the TV maker for over $2 billion. The acquisition is all about ads, and Walmart is eager to leverage Vizio’s SmartCast operating system to create new opportunities for advertisers to connect with customers.

A Focus on Advertising

In February, Walmart confirmed its plans to buy Vizio for $2.3 billion, with a focus on Vizio’s SmartCast operating system and its potential to deliver new in-home entertainment and media experiences. The acquisition allows Walmart to serve its customers in new ways, enhancing their shopping journeys and providing new ways for advertisers to connect with customers at scale.

Walmart Connect and SmartCast

Walmart plans to pair SmartCast with its retail media business, Walmart Connect, to offer advertisers a more impactful platform. This will enable Walmart to invest in its business further and provide customers with a more personalized shopping experience.

Changes to Existing Vizio TVs Unclear

For now, it’s unclear what changes, if any, will be made to existing Vizio TVs. However, it’s likely that Walmart will look to integrate its advertising capabilities into the SmartCast platform, potentially offering a more personalized viewing experience for customers.

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