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The Revival of Vintage: How Nike’s C1ty Sneaker is a Love Letter to the Past
In Beaverton, Oregon, Nike’s nostalgia for yesteryear is alive and well. The company has an affinity for revisiting classic sneakers, with retro models like the Vomero 5 and Killshot 2 experiencing a resurgence in popularity decades after their initial launch. Recent best-sellers like these shoes are a testament to the power of nostalgia, as fans clamor for a piece of the past.
A New Silhouette with Old Soul
The latest addition to Nike’s lineup, the C1ty, is a love letter to the past, but not a direct reincarnation. Instead, it takes inspiration from modern classics to create a fresh, yet familiar silhouette. Unlike its predecessors, the C1ty doesn’t simply revive an older model; it pushes the boundaries of what we know as old meets new.
The Obvious Influence: The General Purpose Shoe
The most obvious connection to the C1ty is, without a doubt, the General Purpose Shoe, a collaborative effort with Tom Sachs that debuted in 2022. This shoe received widespread acclaim upon its release, selling out in every available color. However, due to allegations made against Sachs, the partnership was suspended. Reports suggest the two are rekindling their relationship for a 2025 release.
A New Era of Collaborations and Revivals
The C1ty’s arrival marks the beginning of a new era for Nike, one that blends the best of the past with the boldness of the present. As the brand continues to push the boundaries of what we know and love, it’s clear that the future of sneakers is an exciting, ever-evolving landscape.
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