The Great North Face x Skims Ski Gear Controversy: Has Kim Kardashian Gone Too Far?

Is DaniloLola’s Outfit Critique Over The Top?

If you’ve ever picked up a UK newspaper, you might have seen the recent backlash surrounding the new collaboration between outdoor brand The North Face and Kim Kardashian’s Skims. But did you know the criticism actually started with a 56-second TikTok video by user DaniloLola?

In the video, DaniloLola’s strong words sparked outrage, claiming the limited-edition collection’s neutral hues pose a danger, especially for skiers and snowboarders. “This is dangerous, guys,” he says. “If you actually go on the mountain, everyone knows you’re supposed to wear colors, where if you fall in the snow, if there’s an avalanche, people will find you.”

A Third-Party Perspective: Many Brands Do It Right

Lots of manufacturers produce ski outerwear in more subdued tones, and I’ve seen plenty of white items and “snow camo” kits. It’s not just Skims vs. The North Face; it’s an industry-wide issue.

The Real Concerns: Safety and Functionality

To date, DaniloLola’s video has over 5.4 million views and over 5,000 comments, with a follow-up video garnering over 40,000 views. His primary concern is that the apparel appears “really thin.” While we can discuss the merits of the collaboration, let’s not overlook the genuine concerns about safety and performance.

A Rebuttal: Has Skims Gone Too Far?

As I watched the story unfold, my initial reaction was “Wow, kind of a cheap shot. This criticism is pretty over the top and unfair.” But upon further review, I found myself coming to the defense of Ms. Kardashian. Here are a couple of big reasons why:

Reason #1: Skims Is Not the Only Game in Town

The contrast between the campaign imagery and the public’s perception of the collaboration is stark. It’s time to shift the narrative from “Skims is too bold” to “There’s a wide range of options available.” Many brands offer innovative, functional, and safe gear for outdoor enthusiasts.

Reason #2: Recognizing the Power of Marketing

Skims and The North Face’s collaboration is not just a fashion statement; it’s a savvy marketing move. By combining forces, they’ve created a buzzworthy brand partnership that’s hard to ignore. In the world of marketing, sometimes it’s not about being perfect, but about creating a lasting impression.

Conclusion: Is the Controversy a Success?

The North Face x Skims’ bold move has sparked an intense online debate. While some may view the collaboration as a failure, others see it as a shrewd strategy to generate attention and spark conversations. As we debate the merits of this partnership, we should acknowledge the real concerns about safety and functionality. But for better or for worse, the controversy has certainly created a stir – and that’s what it takes to stand out in a crowded market.