Bluey Joins the Elite Franchise Club with Lego Sets in 2025

Bluey, the Australian animated series that has captured the hearts of audiences worldwide, is taking its rightful place among pop culture’s most iconic franchises. This year, the show is set to release a range of Lego sets, solidifying its status as a beloved brand.

Lego Bluey Sets: A New Era of Playful Imagination

As announced on Thursday, six Bluey Lego sets will be released in 2025. Although the exact designs haven’t been revealed yet, fans can expect to see them hit the shelves in the spring. According to Lego, these sets will be part of its Duplo and 4+ lines, catering to the show’s young target audience with simpler, imaginative play options.

Get a glimpse of the upcoming sets in this adorable image and video teaser, showcasing Bluey and her little sister Bingo’s iconic silhouettes and colors.

The Perfect Match: Lego and Bluey’s Imagination Unleashed

Bluey’s acclaimed episodes, filled with humor, heart, and creativity, have won over audiences of all ages. The show’s imaginative storytelling, led by the Heeler family, makes it the perfect partner for Lego’s mission to inspire creative play.

Lego’s press release highlights the excitement: “The partnership aims to create equally fun moments of imaginative roleplay and creativity for families as they build, connect and play out their favorite scenes from the show.” With this union, fans will be able to bring their favorite Bluey moments to life using Lego bricks.

A Dream Come True: Bluey’s Lego Debut

The Lego sets’ arrival is long overdue, given the show’s existing merchandise line (although some might say, not without controversy). However, adult fans can take comfort in knowing that Lego has wisely decided to focus on sets that are accessible and fun for the show’s core audience.

Let’s be honest, it’s a little sad that we won’t be getting a 1000-piece Heeler house or solar system set à la “Sleepytime” just yet. But hey, Bingo’s signature orange color makes a triumphant appearance in the Lego color palette, and everyone can agree on that.