This Hoka Trail Shoe Has a Detail Only Some Runners Might Notice

What’s more, the Stinson Evo, with its dramatic TPU overlays on top of a mesh upper, was ugly as sin — a quality that might be the reason Hoka actually decided to revive the silhouette for 2024.

So-called “ugly shoes” are in, and they have been for a while. Dave Powers, the former CEO of Hoka’s parent company, Deckers Brands, famously embraced the term.

“You’re owning something distinct. It’s a little off, but there’s something interesting about it.”

“I don’t mind the ugly moniker,” Powers told Bloomberg in 2022. “It basically says you’re different. You’re owning something distinct. It’s a little off, but there’s something interesting about it.”

A faithful reissue

The new Stinson Evo is a faithful rerelease of the original, TPU overlays and all. Hoka built the shoe to the same overall geometry and even included some of the more thoughtful details, including a microfiber toe cap and speed-lacing system (also present on newer models like the Transport Chukka GTX).

In a nod to the past, the heel reads “Hoka One One” — a detail sure to tug at the heartstrings of any early Hoka adopter. (The brand officially dropped One One from its name in 2021.)

Source: www.gearpatrol.com

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