This Hoka Trail Shoe Has a Detail Only Some Runners Might Notice
What’s more, the Stinson Evo, with its dramatic TPU overlays on top of a mesh upper, was ugly as sin — a quality that might be the reason Hoka actually decided to revive the silhouette for 2024.
So-called “ugly shoes” are in, and they have been for a while. Dave Powers, the former CEO of Hoka’s parent company, Deckers Brands, famously embraced the term.
“You’re owning something distinct. It’s a little off, but there’s something interesting about it.”
“I don’t mind the ugly moniker,” Powers told Bloomberg in 2022. “It basically says you’re different. You’re owning something distinct. It’s a little off, but there’s something interesting about it.”
A faithful reissue
The new Stinson Evo is a faithful rerelease of the original, TPU overlays and all. Hoka built the shoe to the same overall geometry and even included some of the more thoughtful details, including a microfiber toe cap and speed-lacing system (also present on newer models like the Transport Chukka GTX).
In a nod to the past, the heel reads “Hoka One One” — a detail sure to tug at the heartstrings of any early Hoka adopter. (The brand officially dropped One One from its name in 2021.)
Source: www.gearpatrol.com
