Salesforce CRM Software Review: Features, Pricing, and Pros & Cons for Businesses
Let’s get up close and personal with the behemoth that is Salesforce. We’re talking 800-pound gorilla huge. But despite its monstrous size, it’s undeniable that this customer relationship management (CRM) platform has been leading the charge in digital transformations for over two decades.
Yes, the stats speak for themselves – over 150,000 customers globally. That’s a force to be reckoned with, and rightfully so, since Salesforce provides a top-notch suite of tools and services that streamline customer relationship management. While it might seem like it’s going all in with its suite, don’t worry; they make it ridiculously easy to build a customized bundle tailored to your specific business needs.
What makes Salesforce CRM tick, you ask? At the core of this CRM software lies robust feature sets. Creating and organizing contacts, scoring leads, and forecasting deals all take place on an intuitive, visually-friendly interface that will make sense to those both familiar with CRM processes and new to the fold.
Moreover, mobile functionality has arrived, in full swing – access sales performance reports from your coffee cup (I won’t judge) in real-time!
In fact, these last couple years have also introduced some sweet AI updates (we can’t quite help ourselves…). Newbies will come across Sales Cloud, Sales Cloud Trailblazer – it goes the extra distance, incorporating these advanced concepts into Einstein Analytics and CRM, enabling an end-user experience unmatched, ever – in so that – like that: what are “what would’ve you’ll want “is.
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