Revolutionizing E-commerce: Google Shopping’s Redesigned Search Experience

Google Shopping Gets a Bold Redesign: A Closer Look at the Changes

Google Shopping, once deprecated for mobile apps in 2021, has undergone a major redesign that’s now starting to roll out for web users. The new interface boasts a fresh, clean look, with a series of tweaks that aim to improve user experience. Here’s a breakdown of what’s new and what it means for Google Shopping and beyond.

Logo Redesign

The first change you’ll notice is the logo. The new version features an outline of the Google Shopping icon, accompanied by the word "Google" in a bold font. This shift away from the standard Google logo creates a unique visual identity for the service.

App Bar

The app bar now includes a hamburger button with a shorter third line, allowing for more space to showcase the app grid and account picker. The blue gradient background gives the bar a modern touch.

Toolbar

When searching for a product, the "Refine results" toolbar takes center stage in a rounded container with bold headers. Pill-shaped filters have given way to rounded rectangles, providing a more streamlined user interface.

Before and After: A Visual Tour

Here’s a gallery of the old and new designs for your reference:

[Old Design]
• [Old Design Image]
• [Old Design Image]

[New Design]
• [New Design Image]
• [New Design Image]

Playful Animation

One of the most notable changes is the Wildly Playful Animation animation that occurs when you visit the site. This design element evokes a barcode scan, which is sure to make an impression on users. The effect is even more striking when used with the dark theme enabled.

Rollout and Insights

Not all users are seeing this redesign yet. We noticed it when signing out of our account and using an incognito tab. The impact of these changes on user behavior remains to be seen, but it’s clear that Google is exploring new design directions for its services.

Watch the redesigned Google Shopping animation in action:

[Animation Video]

Stay tuned for more insights and updates on the evolving Google Shopping interface.