Revolutionizing Audio Entertainment: How Video Podcasts Are Expected to Unleash a New Era of Netflix Expansion
Netflix Eyed for Podcasting Venture to Further Dominance
The streaming giant, Netflix, is reportedly considering a move into podcasting, aiming to boost its already impressive market position by capitalizing on the growing popularity of video podcasts. According to a recent Business Insider report, the company is looking to host video podcasts on its platform, which could revolutionize the way we consume audio content.
Imagine being able to watch your favorite podcasts in a visually engaging, immersive format. This could be a game-changer, with video podcasts joining Netflix’s original TV shows, movies, live sporting events, and video games, providing an even more robust entertainment offering for its subscribers.
The report suggests that Netflix has been engaging with talent agents to explore opportunities in the video podcasting space, specifically by tapping into the expertise of existing podcasting talents to host talk-based video shows. This strategy is no surprise, as podcasts are notoriously cost-effective to produce, requiring minimal pre- or post-production, and providing a steady stream of contemporary content.
One talent agent who spoke to Business Insider on condition of anonymity stated, "More recently, they are exploring: Is this doable? Which one would make sense for us? They ask about specific names." This approach would allow Netflix to acquire a large volume of content at a fraction of the cost of scripted and unscripted budgets.
While Netflix has reportedly already attempted to sign ‘Call Her Daddy’ star Alex Cooper, he ultimately chose to partner with satellite radio provider SiriusXM. This move hasn’t deterred Netflix, which may see the potential for huge returns in the video podcasting space. With its recent price increases in the UK and the US under the guise of improving content offerings, the stage is set for a bold new chapter in Netflix’s history.
The View: Bet Your Bottom Dollar
As soon as I read this report, I thought, "yeah, this is absolutely going to happen." It’s surprising Netflix hasn’t already jumped into the video podcasting pool. With its focus on volume over prestige TV, investing in acquiring podcast talent seems like an easy win, a way to attract viewers away from YouTube, which dominates the video podcast space.
