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ChatGPT Search Evolves: New Features for a More Efficient Search Experience

The eighth day of OpenAI’s 12 Days of OpenAI might have been shorter than the previous days, but it packed a punch. Chief Product Officer Kevin Weil and his team unveiled some exciting news for ChatGPT users, especially those who aren’t paying for a subscription. The search feature, initially only available to ChatGPT Plus subscribers, is now universally accessible after logging in to your account.

A More Accurate and Efficient Search

The new search feature isn’t just about familiarity, though. OpenAI claims it performs better and more accurately than its previous iterations. When you ask a question, the AI will decide whether it needs to pull fresh data from the web or answer based on what it already knows. Results include web previews, images, and even videos that play right within the chat, potentially putting an end to tab-hopping.

Mobile App Integration

ChatGPT mobile app users will notice a significant improvement in search integration, with a smoother experience on Android and iOS devices. The iOS version even links with Apple Maps to provide directions. Voice mode on the mobile app is also now available, allowing you to search online without typing.

Practical Use Cases

Imagine asking, "Where’s a good sushi spot nearby?" ChatGPT would provide options, complete with photos, links, and directions, linking to Apple Maps on iOS. If you need to know the hours for a seasonal outlet, "What time does the Christmas market close?" would fetch up-to-date information. Even ask, "What’s a good comedy movie on Netflix?" and watch the trailer directly in the chat. Thanks to voice mode, you can enjoy a hands-free search experience.

The Competition

While ChatGPT Search might not immediately replace traditional search engines, its conversational style brings a fresh perspective. OpenAI isn’t the only player in the AI-powered search game, with tools like Perplexity, Claude, and Google Gemini offering their own take. However, ChatGPT Search is a solid addition to the 12 Days of OpenAI, which promises a more developer-focused announcement tomorrow. We’ll see if OpenAI can deliver something more exciting to close out the event.

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