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The Most Innovative Watch Brand: MING’s Game-Changing New Model
Pound for pound, MING might just be the most innovative watch brand today. Founded in 2017 as a small microbrand, MING has quickly made a name for itself with its outside-the-box thinking and technical prowess.
Breaking Records and Barriers
Last year, MING’s LW.01 set a new record as the lightest mechanical watch ever made, and earlier this year, the brand launched a dive watch featuring an entirely new type of bezel and a chronograph with a dial created using a brand-new laser fusing process.
Introducing the MING 37.02 Minimalist
Many of MING’s innovations are reserved for its high-end models, but today, the brand is launching its latest entry-level model – the MING 37.02 Minimalist. And it boasts what might just be the brand’s most exciting invention yet.
Meet the MING 37.02 Minimalist
This new watch features a 38mm case size, a Sellita for MING Cal. SW300.M1 automatic movement, and a water resistance of 100m. But the real star of the show is its Polar White lume, a proprietary material that glows white, unlike traditional lumes that typically appear green or blue under different light conditions.
The Future of Luminosity
Traditional white lume is usually reserved for the horror genre, as we said goodbye to the "white" glow that once illuminated our wrists in the dark. But the dial of the 37.02 Minimalist marks the debut of MING’s new proprietary lume, Polar White, which glows a radiant white in the dark, defying tradition. This is a breakthrough moment for the industry.
[Image: A MING watch floats in blackness]
H2. MING’s Proprietary Lume: Polar White
The Future of Luminosity
Traditional white lume is usually reserved for the horror genre, as we said goodbye to the "white" glow that once illuminated our wrists in the dark. But the dial of the 37.02 Minimalist marks the debut of MING’s new proprietary lume, Polar White, which glows a radiant white in the dark, defying tradition. This is a breakthrough moment for the industry.
