The Wait is Killing Us: Ram’s Elusive Midsize Pickup Unveils Few Clues

In recent years, the market for smaller pickups has shown a steady growth, yet Ram seems to be cultivating the art of suspense surrounding its arrival in the U.S. market.

While a smaller pickup, unlike the full-size Ram 1500, has been hinted at, Ram’s officials have been cagey about providing more substantial details.

In a recent conversation with Motor Trend, Ram CEO Chris Feuell dropped a few morsels of information about the forthcoming truck. Despite only offering vague confirmation about the vehicle’s marketability, he did reveal that the platform for the pickup has been chosen and confirmed that there will be surprise factors at play.

Further hints of what’s in store include promises of high-performance and affordability, stating that the truck won’t cater solely to a specific niche audience. Feuell also alluded to offering multiple powertrain options from Ram’s STLA family, including internal combustion engines, hybrid, and electric options.

Some speculate that the absence of clearer details may not be a deliberately planned marketing strategy, rather an effect of Ram being tied up in negotiations with the United Auto Workers Union to reopen its Belvidere assembly plant in Illinois.

Given these factors, combined with Feuell’s willingness to revive the Dakota nameplate but not confirming any final decisions, it appears possible that the midsize pickup may offer hybrid and fully electric options. Perhaps this announcement won’t surprise anyone much, considering Ram’s larger electric truck, the Ram 1500 REV, is already under the spotlight.

As consumers continue to wait for clarity, rumors swirl about this electric behemoth, rumored to have high-end features and is set to join the electric truck market when it’s launched in early 2025.

Keep an eye out for Ram’s full reveal, potentially arriving next year, giving us the chance to know what surprises they have up their sleeves.