A Electric SUV that Honors Its Heritage: Range Rover’s EV Development

The Importance of Staying True to Roots

For Range Rover to finally introduce its first-ever electric SUV, the brand had to ensure that its next-gen EV stays true to its roots. The automaker wants to keep its all-electric range in line with the core values that have defined Range Rover since its inception. Lennard Hoonik, COO at parent company JLR, summed it up perfectly when he said, “The electric Range Rover has to be a Range Rover first.”

A Luxury SUV That Meets High Standards

To meet the expectations of Range Rover fans, the electric SUV had to match the brand’s all-terrain reputation. This means it had to excel in deep water and withstand extreme temperatures, among other things. In fact, the SUV is currently undergoing testing in hot weather conditions in the United Arab Emirates, where temperatures often reach over 120 degrees Fahrenheit.

The Importance of Temperature Control

As JLR explains, the SUV’s performance and efficiency are being “fiercely” challenged in this extreme environment to ensure that its propulsion system remains reliably temperature-controlled. And throughout the testing process, the luxury SUV must provide maximum client cabin comfort. This level of attention to detail is a testament to Range Rover’s commitment to excellence.

Exciting Development So Far

According to JLR, the electric SUV’s performance has already “excelled” through this stage of development, ahead of honoring client reservations in 2025. As a matter of fact, the brand has received a staggering 48,000 preorders for the Range Rover Electric, further underscoring the market’s excitement around this upcoming release.

The Potential for Fast Charging Times

Details about the SUV are still trickling in, but it’s been speculated that it may feature a four-motor setup, with one motor for each wheel, similar to the Mercedex-Benz G-Class EV. This could lead to impressive fast charging times.

Customization Options

As Range Rover aims to maintain its luxury reputation, drivers will be able to customize the SUV to their liking, ensuring a bespoke driving experience that matches the brand’s high standards.

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