Power Up with Samsung Galaxy S25’s Revolutionary AI-Powered Briefing Feature

Samsung’s Galaxy S25 Unpacking: A Game-Changer in AI-Powered Productivity

I’ll be the first to admit it – I’ve always been an iPhone loyalist, using the device since I was 15. But after witnessing Samsung’s Galaxy Unpacked event and the unveiling of their Galaxy S25 lineup, I’m genuinely impressed and intrigued by the Android phones on offer. For the first time, I’m considering giving the South Korean tech giant’s flagship a try.

Now Brief: Samsung’s AI-Powered Productivity Tool

One feature that has piqued my interest is Samsung’s Now Brief, a brand-new OneUI 7 feature in the Galaxy S25, S25+, and S25 Ultra. This AI-powered tool learns how you use your device and provides a morning, afternoon, and evening briefing to help you stay on top of your life. Imagine having all the information you need, from calendar events to important reminders, delivered to your lock screen in a concise and user-friendly format.

What Can Now Brief Do?

Like most AI tools, Now Brief launches with a lot of promise but not much to show for it. However, Samsung is adamant that it will improve over time as you use your device. Once Now Brief learns your usage patterns, you can expect to get more tailored suggestions, including the ability to open maps and activate specific playlists just by knowing you’re driving to work. The feature also integrates with the S25’s lock screen, providing an AI-fuelled notification that pops up whenever relevant information is deemed important.

The Potential of Now Brief

Now Brief is Samsung’s attempt to make AI work for everyone, removing the stress of keeping on top of life and replacing it with tailored summaries of the things you need to be aware of. While it’s not a revolutionary concept, Samsung’s way of condensing information into morning, afternoon, and evening briefings makes me wish Apple would introduce a similar functionality in iOS.

Conclusion

I’m constantly looking for the best productivity apps and AI-powered tools to help me take control of my life and improve my routine. Now Brief is precisely the kind of first-party functionality that I think will make a real difference to users’ lives and showcase the true power of AI. While it might not be enough to make me switch to Android for good, I’m interested in seeing what Now Brief is truly capable of and whether or not Galaxy AI is the true AI companion that Samsung promises it to be.

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Image: Galaxy Unpacked 2025

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