Oppo’s 2024 Success and Failure Analysis: Uncovering Trends and Insights

2024: A Mixed Bag for Oppo

As we look back on the year 2024, it’s clear that Oppo had a bit of a rollercoaster ride. In their home market of China, they held their own against the likes of vivo, Honor, and Huawei, but globally, it was a different story. After resolving patent disputes with Nokia, Oppo slowly began to realign its portfolio for global launches, leaving some notable omissions in its wake.

The Unsung Hero of 2024: Oppo Find X8

The Oppo Find X8 marked the return of the brand to Western markets, and it was a welcome one. With its compact design and impressive specs, including a Dimensity 9400 SoC and a 5,630mAh battery, this phone deserves praise. Our review praised its capable cameras, excellent battery life, and solid overall performance.

The Find X8 Pro: A Winning Combination

But the Find X8 Pro took it to the next level. With its well-executed camera button and dual-periscope zoom lens, this phone impressed us. The Oppo Find X8 Pro is a force to be reckoned with, especially for photography enthusiasts.

Reno12 series: A Global Reach

The Reno12 and Reno12 Pro, although pricey at launch, have since dropped in price and offer impressive specs, including great selfie cameras. They’re a great choice for those seeking a solid mid-range device that stands out from the crowd.

Undecided: The Find X7 Ultra

The Find X7 Ultra, while a trailblazing device with its dual-periscope lens, was initially only available in China. We were initially excited by its all-out cameraphone capabilities, but its limited global availability left us unsure how to categorize it.

Losers: Find N3 and N3 Flip Successors

And then there were the unfortunate non-sequiturs. The lack of successors to the Find N3 and Find N3 Flip, both fan favorites from 2023, was a major missed opportunity. After all, the Find N3 and OnePlus Open were some of our top picks of the year.

Here’s to hoping Oppo will reconsider and bring these innovative foldable devices back to the global stage.