LG’s Unsuspecting TV Owners Suffer from Invasive Streaming Ads

LG Puts Screensaver Ads Ahead of User Preferences

LG has suddenly begun displaying full-screen television ads to owners of select smart TVs, including users who have splurged on the high-end 2024 OLED models – much to their surprise.

As reported on FlatpanelsHD, regionalized ads appear on older models when the screen become inactive and the webOS screensaver kicks in (think: ads for electronic cars or streaming platforms in the region your TV has been set to). The notifications are localized, ensuring more targeted advertising. However:

• Full-screen ads now appear: Gone are the days without distractions!

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• The ads can quickly become overwhelming. Imagine looking up from your phone break to find an ad lingering on your screen!

Still, there is a salvation – or, at any rate, a workaround.

Turning Advertising Off

“Screen Saver Promotion’s” toggle switch in > > can disable the promotion, but there’s question of whether this might not actually eradicate the advertisements completely: a mystery still waiting confirmation!

Context Behind the Unwanted Sight

LG’s latest ad strategy stems from earlier blog post stating that screensaver ads “drugged 2.5 increase in brand awareness on test runs. With of viewers doing so while still on their smartphones, It has now made the tV into billboard.

There you have it – your LG-set viewers’ reactions are very much welcome in the. @trustedreviews</summary