Apple Intelligence Takes Center Stage with iPhone 16

A Test of Apple’s AI Vision

Apple’s biggest challenge lies in convincing the masses to adopt its AI future, and the iPhone 16 is the perfect model to make it happen. This device is designed for the average Apple user, someone who wants the prestige of Apple’s prowess without breaking the bank. Not everyone needs to create cinematic masterpieces with their smartphone, after all.

Built for Apple Intelligence

In my review of the iPhone 16 Pro, I praised Apple’s approach to AI marketing, which is the same strategy applied to the iPhone 16. Upgrading to this device will give you access to Apple Intelligence features, including writing tools, summarized Mail and notifications, and a more contextual Siri. These features aim to improve the value of your daily iPhone experience without being too intrusive. You can use them or ignore them, whichever suits your style.

A Bump Up in Performance

The iPhone 16 boasts significant upgrades over its predecessor, including a new A18 chip, which is designed to take full advantage of Apple Intelligence. The device also features a 6.1-inch Super Retina XDR display, available in a range of vibrant colors. We got to try out the Ultramarine and Pink options, which are certainly eye-catching.

New Buttons, Better Camera

The iPhone 16 introduces two new buttons: the Action button, previously seen on the iPhone 15 Pro, and the Camera Control button, which can be set to launch your preferred camera app. The A18 chip provides a more seamless experience with these buttons. The camera system has also been upgraded, featuring a 48-MP Fusion camera and a 12-MP Ultra Wide lens, allowing for spatial videos and photos.

Should You Buy the iPhone 16?

There’s no need to rush into buying the iPhone 16 just yet. If you’re already using an iPhone 15, you’ve got some time to wait before deciding whether to upgrade to Apple Intelligence features. We’ll have a more in-depth review of the iPhone 16/16 Plus in a few days. The iPhone 16 starts at $800, and the iPhone 16 Plus starts at $900, with both available for pre-order starting September 20.