New Instagram Feature: A Double-Edged Sword for Your Privacy

As the clock ticks closer to TikTok’s potential shutdown in the US, Instagram is gearing up to capitalize on the situation by introducing a new feature designed to lure TikTok users to its platform. However, this new feature comes with a significant compromise to your privacy.

In a recent video announcement, Instagram’s head, Adam Mosseri, revealed that the app will soon roll out a new feed that showcases reels your friends have liked or commented on. The idea is to encourage more interaction and conversations around content. While this concept may promote more engagement on Instagram, it also means that your viewing history will be publicly shared.

I, for one, appreciate the freedom to watch whatever I want on Instagram – cat videos, anyone? – without broadcasting it to the world. This new feature is one I’ll be turning off as soon as it becomes available in my region.

For now, the update is being released in select regions, and Instagram will expand its coverage once it’s gauged user response.

The TikTok Exodus: A New Power Player Emerges

As TikTok users flee to alternative platforms, Instagram is trying everything to win them over. However, it seems that many are opting for a different Chinese app, RedNote, instead. This unexpected shift has sent shockwaves through the industry, with RedNote considering measures to isolate foreign IP addresses from Chinese ones to minimize “American influence.”

Profiting from the Chaos

This transition from TikTok to RedNote is also benefiting an unsuspecting third app. Meanwhile, Instagram has taken significant steps in recent years to protect user privacy, especially for minors. Here’s hoping that the new dedicated feed will be optional, as a similar feature was discontinued in the past.

Instagram’s Play: A Last-Ditch Effort

Despite the challenges, Instagram can still play its cards right and attract some former TikTok users as RedNote hands out bans for “inappropriate” content.