Game-Changing BMW Design Trends: See What’s Coming to All Gas-Powered Models
BMW’s Neue Klasse Design Language to Permeate Entire Product Portfolio
BMW’s two Neue Klasse concepts have left a lasting impression on the automotive world, showcasing a futuristic design language that promises to redefine the brand’s identity. But what does this mean for the future of BMW’s internal combustion engine (ICE) cars? According to Adrian van Hooydonk, the design director for the entire BMW Group, the answer is simple: ICE cars will get the same modern makeover as their electric counterparts.
A Design Revolution
The Neue Klasse design language is more than just a visual transformation. It represents a holistic approach to car design, extending beyond exterior styling to aspects such as technology, interior layout, and even materials used. This shift in consumer tastes and perceptions has led to a transformation in the way BMW designs its cars.
Evolution, Not Revolution
While it’s easy to make a concept car look good, it’s a different story when it comes to mass-produced cars. BMW’s commitment to its design language is evident, with the brand promising that the production cars will remain faithful to the concepts. "You know how close the i3 and the i8 were to their concept cars, that’s what’s going to happen here," van Hooydonk explained. "If anything I like the production cars better because they’re a bit more compact—we’ve exaggerated the length and width here."
The Future of BMW
The first Neue Klasse car, an SUV designed to replace the electric iX3, will debut in 2025, followed by a 3 Series-sized sedan by the end of 2026. Both cars will be built on a new platform designed exclusively for electric vehicles. There’s no word on when we’ll see the first ICE Neue Klasse car, but van Hooydonk told Top Gear that BMW will launch five additional Neue Klasse cars by 2028.
The Power of Design
The Neue Klasse design language is more than just a design revolution; it’s a transformation that promises to turn the car from bad to good. As Domagoj Dukec, the former head of design for BMW and Rolls-Royce’s current lead designer, put it, "Neue Klasse is… more of a whole transformation in terms of making the car accepted again by society and politics. That’s what we mean by Neue Klasse: it’s much bigger than just an aesthetic approach."
Conclusion
BMW’s Neue Klasse design language is a bold step towards a more sustainable and environmentally friendly future. With its commitment to electric vehicles and a modern design approach, the brand is poised to make a significant impact in the automotive industry. Whether you’re an electric vehicle enthusiast or a fan of internal combustion engines, there’s no denying the excitement surrounding BMW’s Neue Klasse.
Images:
Caption: The BMW Vision Neue Klasse concept previews a future 3 Series.
Source: Top Gear
