Exclusive Leak Reveals Apple’s Top 2 AI Priorities for 2025: Insights Unveiled
Apple’s AI Catch-Up: Priorities Revealed for 2025
As we’ve seen the hype surrounding Apple Intelligence build over the past year, it’s clear that there’s still more to come in this area. A recent leaked memo has revealed Apple’s top two AI priorities for the remainder of 2025, and it’s an exciting time for Apple fans.
The memo, reported by Bloomberg and 9to5Mac, highlights two key goals for Apple’s AI division. According to the report, Apple’s head of AI, John Giannandrea, has announced that the company is bringing in renowned executive Kim Vorrath to help "whip artificial intelligence and Siri into shape."
So, what are Apple’s AI priorities for 2025?
AI Upgrades
Firstly, Apple is looking to improve Siri, the digital assistant that was once ahead of its time when it was introduced in 2011. However, since then, its competitors have caught up, and Siri has become the least popular among users. Apple is reportedly seeking to upgrade Siri to make it more versatile and reliable, with the goal of eventually cutting ties with rival AI assistants.
Secondly, Apple wants to improve its Large Language Models (LLMs), which will help the company develop its own AI technology. This is an area where competitors like OpenAI, Google, and Meta have already made significant progress, and Apple is looking to catch up.
Why is Siri important to Apple?
Siri was once a game-changer when it was introduced in 2011. However, since then, its performance has been inconsistent, and users have reported various issues. The introduction of OpenAI’s ChatGPT as an extension for iOS 18.2 is an admission that Siri is not yet up to par. At its core, Apple wants to develop a more reliable and effective AI assistant to increase user engagement and satisfaction.
What’s next?
Apple is set to unveil its plans for iOS 19 at WWDC 2025, which is expected to take place in June. For now, it’s intriguing to imagine what a next-gen Siri might look like, equipped with improved LLMs and capabilities.
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