Electric Mustangs Eclipse Iconic Equivalents: Ford Sells More Mach-Es Than Real Mustangs in 2024
Ford vs. Ford: How the Electric Mustang Mach-E Outsold the Traditional Mustang in 2024
The rise of electric vehicles has been a topic of interest for quite some time, and it’s no surprise that the Ford Mustang Mach-E has been leading the charge. With its electric powertrain and sexier design, it’s no wonder that the Mach-E has outsold its gas-powered counterpart, the traditional Ford Mustang, in 2024.
According to the latest sales figures, Ford sold 44,003 traditional Mustangs in 2024, which is a 9.5% decrease from the 48,605 units sold in 2023. On the other hand, the Mach-E had a remarkable 26.9% increase, with 51,745 units sold, giving it a 17% lead over the gas-powered Mustang. While Ford doesn’t provide sales figures by trim level, it’s clear that the trend is shifting towards electric, with the base model becoming even cheaper for 2025, starting at $38,490.
A Shift in Consumer Preferences
The Mach-E’s rise to the top can be attributed to its continued popularity, with sales increasing each year it’s been on the market. On the other hand, the gas-powered Mustang’s sales have declined, with its 2024 end-of-year total being the lowest since its introduction. It appears that more customers are favoring the electric Mustang over its traditional counterpart, despite the price difference.
What’s the Reason?
While cheap lease deals have likely played a significant role in the Mach-E’s success, there’s more to this trend than just low prices. The electric powertrain and modern design of the Mach-E have clearly attracted a following, as many customers are abandoning the gas-powered Mustang for a more environmentally friendly option. Add to that the Mach-E’s improved range, increased features, and over-the-air performance updates, and it’s no wonder it’s taken the top spot.
The Verdict
The Mach-E’s success is a clear indication that the tide is turning towards electric vehicles, and it’s not just price that’s driving the trend. With the Mach-E leading the way, it’ll be interesting to see how these two models fare in 2025 and whether this trend continues.
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