EA Unveils EA Sports App: A Socially-Driven Mobile Experience

EA’s sports games are massive franchises, and the company is taking the next step by launching a mobile app that will bring even more EA Sports into your life. During an investor presentation, the company officially announced the EA Sports app, which will soft launch for iOS and Android in Spain this fall.

What to Expect from the EA Sports App

The app will be a “socially-driven app” with a range of features designed to keep you engaged. These include:

* A discovery feed to stay up-to-date on news and highlights from your favorite teams
* Interactive challenges you can play during and after live games
* Community “arenas” where you can connect with other fans

The soft launch in Spain will feature a combination of sports content, live sports data, social messaging, interactivity, challenges, and more, all centered around global football in collaboration with long-standing partner LaLiga.

Future Plans for the EA Sports App

EA has confirmed that it plans to add more sports to the app in the future. This isn’t surprising, given the app’s name – franchises like Madden NFL and EA Sports College Football seem like likely candidates to get folded in at some point.

EA’s Focus on Sports

EA CEO Andrew Wilson has recently emphasized that sports will be one of the areas the company will “double down” on. The new app appears to be part of these efforts, and it will be interesting to see how the company develops and expands the app in the future.