Unconventional Science Communication: How the Monterey Bay Aquarium is Cracking the Code

The world of science and education is no stranger to the concept of translation, and it seems that many museums, zoos, and other institutions have learned to effectively leverage social media platforms to share their knowledge and stories with a broader audience. And then there are the innovators, like the Monterey Bay Aquarium, that truly stand out in their approach. This renowned oceanic institution, known for its work in research, conservation, and education, has taken to the world of social media like a fish to water, specifically on YouTube, where they’re creating engaging and entertaining content that’s making waves.

Aquariums and beyond: Monterey Bay’s journey

Located on the central coast of California, approximately two hours’ drive from the nearest major city, San Francisco, the Monterey Bay Aquarium finds itself in the unique position of needing to bring its expertise to the global audience. With that in mind, the aquarium’s YouTube team has been hard at work, concocting creative and informative content that transcends traditional educational standards.

Sea creatures and more

From video games to model painting, the aquarium’s content includes a diverse array of activities designed to engage the viewer. Among these, two standout titles deserve mention: “Another Crab’s Treasure“, a Souls-like game that brings crustaceans to the fore, and Endless Ocean Luminous, a relaxing scuba diving simulation game. Other memorable moments include livestreamed parties for the world’s oldest sea otter on its 24th birthday!

‘Second Monitor Videos’: The winning formula

In a sea of aquariums vying for online attention, it’s the curated playlists, cheeky titles, and tongue-in-cheek approach that set the Monterey Bay Aquarium apart. “Krill Waves Radio”, “Littoral Relaxocean”, and an April Fools’ Day stream of skeleton shrimp head-banging to heavy metal music have all captured viewers’ attention.

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