Corvette Confirmed: Chevrolet’s Iconic Sports Car Stays Put

The Future of Corvette: A Standalone Brand or Not?

When it comes to America’s iconic sports car, Corvette, rumors can create quite the stir. There have been whispers that it might spin off from its current partnership with Chevrolet into a standalone brand. General Motors President Mark Reuss recently shed some light on the subject, putting any such notion to rest, stating "Never."

As part of a recent podcast with Jay Leno on Jay Leno’s Garage, Reuss dished on the history and evolution of the Corvette name, hinting that there are no plans to divest it from Chevrolet in the near future.

"The core of Chevrolet is about offering people more than they thought for the money, with fantastic design and performance. That’s what Corvette is."

Why Isn’t a Standalone Badge Needed?

With enthusiasts and non-enthusiasts alike recognizing a Corvette from a mile away, does a badge – bowtie or flags, even – really matter? While a standalone brand label might have been a clear identifier, the Corvette reputation speaks for itself.

"As long as your name is good enough, it’s good enough," Leno remarks. Reuss nodded in agreement, stating there’s no need to resort to spin-offs or hybrid products to maintain the image.

What’s to Come?

So, what’s next for this beloved American sports car?

There are whispers of hybrid models, like the new Corvette E-Ray, as well as confirmation that the C9 model will still incorporate internal combustion engines. That being said, we wonder what the future holds…

Stay tuned for more info, and don’t miss your chance to share Your Corvette stories: tips@thedrive.com