Apple Aims to Revive Vision Pro Investment with Innovative Smart Glasses Launch
Apple’s Vision for the Future: Smart Glasses and Camera-Equipped AirPods
TL;DR
- Apple is considering launching a Ray-Ban Meta smart glasses rival in 2027
- The company may also introduce camera-equipped AirPods
- The goal is to create more products that utilize the Vision Pro’s ability to understand its surroundings
Apple is known for pushing the boundaries of innovation, and its latest venture may be a game-changer. According to a recent report, the tech giant is exploring the development of smart glasses and camera-equipped AirPods. This move comes as the company seeks to recoup the significant investment in its Vision Pro project.
A New Line of Products
The Vision Products Group is reportedly working on at least four new products, including smart glasses and camera-equipped AirPods. These innovative devices are expected to hit the market by 2027. The smart glasses, in particular, won’t be augmented reality (AR) glasses but rather glasses with a built-in camera, speakers, and mic. They’ll be similar to the Ray-Ban Meta smart glasses, which have gained popularity in recent years.
The Vision Pro’s Vision
The Vision Pro, a ambitious project that Apple has been working on, aims to create a high-end headset that can understand its surroundings. This technology, known as visual intelligence, is expected to be integrated into more products in the future. By doing so, Apple hopes to recoup the massive investment in the Vision Pro, which has a hefty price tag due to its advanced technology. The company’s goal is to make more affordable products that can use this technology to understand their surroundings.
Other Projected Releases
In addition to the smart glasses and camera-equipped AirPods, Apple is reportedly working on a cheaper Vision headset, which could cost around $2,000. This lower-end option will have an inferior chip, be made of cheaper materials, and lack some features found in the more expensive Vision Pro. A second-generation Vision Pro is also expected to launch in 2026 with a more powerful processor.
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