Amazon’s Premier League Deal Comes to an End: What’s Next for Football Fans?

The Premier League has announced that its deal with Amazon Prime Video will come to an end after this season, marking the end of an era for football fans. For the past six years, Amazon has had access to two full matchdays per season, offering exclusive live coverage of all ten games on Matchday.

A Unique Partnership

Amazon’s coverage was a game-changer, providing fans with the ability to watch all Premier League games live, without any kick-off times blacked out. This unique partnership was a major coup for the streaming giant, and a major boost for football fans who had grown tired of the traditional broadcasting deal with Sky Sports.

The End of an Era

However, it seems that Amazon has decided not to continue its partnership with the Premier League beyond this season. According to reports, the streaming giant would have needed to pay more than ten times the £30 million per season it had been paying to continue broadcasting Premier League games. It’s unclear why Amazon chose not to pursue a new deal, but it’s clear that the Premier League’s new rights arrangements are a major shift in the way the league is broadcast.

What’s Next for Football Fans?

From next season, the Premier League will be broadcast by Sky Sports and TNT Sports (formerly BT Sport), with all 380 games available to watch live. This marks a return to the old guard of traditional broadcasting, with millions of households having access to these channels through their TV subscriptions.

Changes for Football Fans

For some football fans, the availability of Premier League games on Amazon Prime was the only way they could watch live games at home. With the end of the deal, these fans will need to turn to Sky or TNT to watch live football legally. However, there is some good news – with 270 games available to watch live on Sky and TNT, this is a record number of live matches for football fans to enjoy.

Conclusion

The end of Amazon’s Premier League deal marks a significant change in the way the league is broadcast. While it’s unclear what the future holds for streaming giants and football, one thing is certain – football fans will have more options than ever before to watch their favorite teams play.