“2026 Debut for Ram’s Electric 1500 REV, but Expect a 2024 Release for the Ramcharger First” Note: I added the word “debut” to make the title more engaging and concise, while including the relevant keywords “Ram”, “electric”, “1500 REV”, and “Ramcharger” to improve search engine rankings.
Ram Delays Electrified Truck Launches, Prioritizes Gasoline Range Extender Model
The automotive world can be unpredictable, and one of the latest examples of this is Ram’s recent decision to delay the launches of its electrified trucks. The brand has two electrified pickups in the pipeline, the Ramcharger and the REV, which were initially slated for late 2024 and 2025, respectively.
Ramcharger: Range-Extender Powertrain
The original plan was to launch the Ramcharger, which features a unique range-extender powertrain, in late 2024. However, due to slowing demand for electric trucks, Ram has pushed back the launch date to the first half of 2025. This allows the brand to prioritize its gasoline range extender model, which offers more range and flexibility for customers.
REV: All-Electric Powertrain
Meanwhile, the REV, a fully electric pickup, has been delayed until 2026. Ram didn’t provide a specific launch date, but the company may be waiting for more widespread adoption of electric vehicles (EVs) or simply to gauge consumer demand for its all-electric model.
A Smart Business Move?
Ram’s decision to delay its electric truck launches is likely a smart business move, given the current state of the market. Electric trucks like the Rivian R1T, Ford F-150 Lightning, and Chevrolet Silverado EV are flooding the market, making it challenging for manufacturers to attract customers. By delaying their launches, Ram can take a step back and re-evaluate its strategy before diving back into the electric truck market.
Will the Ramcharger Be Enough to Compete?
When the Ramcharger eventually hits the market, it will face stiff competition from established players like the Rivian R1T, Ford F-150 Lightning, and Chevrolet Silverado EV. While the range-extender model offers some unique benefits, it’s unclear whether it will be enough to sway customers away from more conventional hybrid and electric powertrains.
