Apple and Samsung Dominate the Tech Market, but Can Xiaomi Close the Gap?

Samsung and Apple Tied for Top Spot in Q3 2024 Smartphone Market

In the ever-competitive world of smartphones, it’s no surprise to see two tech giants, Samsung and Apple, duking it out for market share. And it seems like a close contest, with the two companies now tied for the top spot in Q3 2024, according to a recent report by Canalys.

The Numbers: A Tie for First Place

In Q3 2024, both Samsung and Apple claimed 18% of the global smartphone market, with Xiaomi coming in third place with 14%. OPPO and vivo rounded out the top five, with 9% each. This news comes as no surprise, given the significant launches from both Samsung and Apple in recent months – the Galaxy Z Fold4 and the iPhone 16 series, respectively.

Apple’s Strong Quarter, Thanks to iPhone 15 Series and Earlier Models

While the iPhone 16 series may have had a limited impact on Q3 2024, as it was only available for three days during the quarter, Canalys analyst Runar Bjørhovde credits the sales of the iPhone 15 series and earlier models for Apple’s success. "Apple achieved its highest third-quarter volume to date and has never been closer to leading the global smartphone market in a Q3 than now," Bjørhovde said.

Samsung’s Lead, But Expect Apple to Steal the Crown in Q4

While Samsung may have slight lead in Q3 2024, Bjørhovde anticipates that Apple will take the top spot in Q4. This is largely due to the full impact of the iPhone 16 series, which will be felt this coming quarter. We’re also keeping an eye on Xiaomi’s performance in Q4, as the company recently launched the Redmi Note 14 series in China and is expected to launch the Xiaomi 15 series in its home market as well.

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Read the Full Story

For the full analysis and insights from Canalys, head to their website or read the original article.