Hyundai’s Quirky NFT Giveaway Sees a Brand-New Car as the Prize

When you’re offered something for nothing, there’s usually a catch. But what if that someone is Hyundai, and the something is a brand-new car? In exchange for the nothing, the company wants back an NFT you won back in 2021 – one that’s now worthless. This time, Hyundai wants a trade-in, offering a brand-new car as a prize.

The Fine Print on Giveaways

Reading the fine print on such sweepstakes might reveal that the freebie you won is yours, but only after you pay taxes, fees, and shipping. Sometimes, it’s only for residents of specific states or regions. And let’s not forget the potential deal-breakers like exclusivity clauses or hidden fees. But in this case, most of these rules apply, with a few twists.

A Unique Opportunity

For this Hyundai NFT trade-in promotion, only verified owners of a Hyundai Santa Cruz NFT could participate. The opportunity was first-come, first-serve, with an entry limit of one in 10. Who and what made it to the top of the list?

A Bust or a Boom? NFTs and Hyundai

NFTs, or non-fungible tokens, were the rage in the Before Times, around 2021. Hyundai took the plunge, announcing its first-ever branded NFTs. The unique tokens were part of a giveaway to promote the Hyundai Santa Cruz launch. In a nutshell, all you had to do was tweet about the vehicle by a certain deadline, using specific hashtags. Hyundai awarded 10 people with NFTs, but this time around, it’s time to trade them in.

The Giveaway Reboot

To win the Santa Cruz or a cash prize, one of the original NFT winners had to be the first to submit a valid entry. The promotion was posted on multiple social media platforms and was set to end on October 30, but according to the official website, the car has already been claimed. Hyundai wasn’t giving away just any vehicle – the winner could choose between a top-of-the-line 2025 Santa Cruz Limited AWD or a cash payment of $20,000. Taxes and such would be the winner’s responsibility.

A Mysterious Move

But why Hyundai is even doing this, resurrecting the world of NFTs, is anyone’s guess. Perhaps the company hopes the NFT trade-in will have a positive impact on the winner, regardless of which prize option they choose. Only time will tell what this unusual promotion means for the automotive brand and its customers.

• The promotion saw a brand-new Hyundai Santa Cruz Limited AWD as the prize, worth $42,500 MSRP.
• The NFT trade-in was a unique opportunity, with an entry limit of one in 10.
• Only verified owners of a Hyundai Santa Cruz NFT could participate.
• The winner’s responsibility included taxes and other fees.