Samsung’s Foldable Phone Fiasco: How a Near-Fatal Flaw Almost Killed the Industry

The Foldable Phone Conundrum: Has Samsung Almost Killed the Category?

Samsung revolutionized the smartphone industry with the launch of the original Galaxy Z Fold in 2020, creating a new category of foldable phones. However, the company’s subsequent lack of innovation and attention to detail may have inadvertently stifled the growth of this innovative technology.

The Problem with the Galaxy Z Fold 6

The Galaxy Z Fold 6’s small outer/cover screen has been a major point of contention. While the device excels when unfolded to its larger screen, the narrow and awkward cover screen experience is a significant drawback. Instead of addressing this issue, Samsung has continued to stick with the same form factor, leaving users disappointed and the category underwhelming.

The Complex Business of Foldable Phones

Foldable phones are still a relatively new and expensive technology, with a limited market demand. This makes it challenging for companies to invest in research and development, leading to a slower growth rate. Samsung’s dominance in the foldable phone market has inadvertently created a perception that this technology is flawed, which may deter potential customers.

Thank Goodness for Competition

The Chinese market has been a driving force in the development of foldable phones, with brands like Xiaomi, Huawei, Honor, Vivo, and Oppo pushing the boundaries of innovation. The Honor Magic V3, Vivo X Fold 3 Pro, OnePlus Open, and Huawei Mate XT are just a few examples of the impressive devices that have redefined the category. Compared to these sleek new devices, Samsung’s Galaxy Fold 6 looks dated, highlighting the need for the company to innovate and catch up.

The Stakes are High

Samsung’s failure to innovate may have slowed the growth of the foldable phone market, and its own success is at risk. With newcomers like the Google Pixel 9 Pro entering the foldable phone market, Samsung must prioritize its "baby" and focus on delivering a superior user experience.

Conclusion

While Samsung did not kill the foldable phone market, its lack of innovation and attention to detail may have slowed its growth. It’s essential for the company to learn from its mistakes, prioritize its customers’ needs, and invest in research and development to remain competitive in this rapidly evolving market.