Amazon Prime Video Ads: The Uninvited Guest in Your Entertainment Experience

Amazon Prime Video might be offering a treasure trove of Champions League football and top-notch entertainment like The Boys and Fallout for your Prime subscription, but get ready for an unwelcome companion – ads. Unless you’re willing to pay extra to avoid them, you’ll be seeing more of these commercial interruptions.

The Rise of Ad-Infested Prime Video

Last year, Amazon introduced ads within the Prime Video app, and now, it’s planning to subject standard Prime subscribers to even more ads. According to a recent Financial Times report, more ads will be popping up in our feeds early next year.

Ad-Free Experience, a Thing of the Past?

The report doesn’t specify by how much the volume of ads will increase, but it’s clear that Amazon is looking to maximize ad revenue. For those who don’t want to pay £2.99 in the UK or $3.99 in the US to avoid ads, prepare for a less gentle ad experience come 2025.

Amazon’s Ad-Fueled Success

Despite the annoyance, the original roll-out of ads has been a success, with Amazon reporting that the ad-funded version of Prime Video is watched by 19 million people in the UK and 100 million viewers in the US. The company is celebrating this milestone at an industry gathering this week.

What Does the Future Hold?

Phil Christer, the MD of Amazon Ads in the UK, stated that the company is excited to show advertisers what’s possible with its ad-supported Prime Video. By combining award-winning content, first-party signals, and leading ad tech, Amazon aims to deliver relevant ad experiences at an unprecedented scale.

The Verdict: Ads vs. Entertainment

So, while Amazon and advertisers may be thrilled with the success of ad-supported Prime Video, it’s a bummer for those hoping to enjoy their entertainment without too many commercial interruptions. Watching ads might be a better alternative to watching The Rings of Power, but still, it’s a far cry from the ideal entertainment experience.

• Amazon is introducing more ads within the Prime Video app for standard Prime subscribers.
• The company has started with a “very light load” as a “gentle entry” into advertising in January this year.
• Amazon has reported success with its ad-funded version of Prime Video, with 19 million UK viewers and 100 million US viewers.
• The company aims to deliver relevant ad experiences at an unprecedented scale by combining award-winning content, first-party signals, and leading ad tech.

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