International Trucks Drops Navistar Brand Name for Global Unification
International Motors Takes a Step Back in Time with Rebranding to International
A New Chapter for a Legendary Brand
For those familiar with the world of trucks, the name International is synonymous with heavy-duty rigs and a rich history that spans over 120 years. Founded in 1902 as International Harvester, the company has been a staple in the industry, producing some of the most recognizable trucks in history. After being owned by Navistar since 1986, the company is now rebranding to International Motors, LLC, marking a significant change in its strategy and vision.
A Refreshed Logo and a Commitment to Customer Experience
According to Tobias Glitterstam, the company’s chief strategy and transformation officer, the rebranding move is a nod to International’s heritage and values. "International embodies determination, partnership, and collaboration in meeting every challenge with a solution. Our new name and look complement the strategic changes we are making to offer enhanced customer experiences." The updated logo is a subtle yet distinctive tweak of the classic design, instantly recognizable to fans of the brand.
Beyond the Rebrand: A Shift in Strategy
The rebranding is just one part of a broader shift in strategy for International Motors. The company is evolving to become a solutions provider, focusing on more than just building trucks. Their new approach will also cover parts, maintenance, financing, connectivity, and charging, offering customers a seamless and comprehensive experience.
A New Era for International
As International Motors embarks on this new chapter, it’s clear that the company is committed to long-term success. With its rich history and legacy in the trucking industry, International is poised to make a lasting impact in the years to come. The rebranding marks a significant milestone in the company’s journey, and fans of the brand are no doubt excited to see what the future holds.
Image: A photo of an International truck
Stay tuned for more updates from International Motors and their new direction!
