True Story Whiskey: A New Brand with a Proven Playbook

Following a Familiar Path

True Story, the first brand from Saga, has been making waves with its initial offerings. But what’s interesting is that it’s following a tried-and-true playbook. As whiskey enthusiasts, we know that building a distillery takes time, so True Story will be sourcing its initial whiskey from other reputable distilleries in Kentucky and beyond.

Cask-Finished Whiskey: A Twist on Tradition

The brand’s initial two offerings are a $60 bourbon and a $70 rye. The bourbon is 90% proof, aged 5-6 years, and finished for up to 6 months in white Moscatel casks. This unique finishing process gives the whiskey a sweet and natural flavor profile. The rye, on the other hand, is 100% proof and blended from straight ryes aged 5-8 years. It’s then finished in a mix of ex-bourbon, oloroso, and Pedro Ximénez casks, adding depth and complexity to the whiskey.

Ambitions Beyond Cask-Finished Whiskey

But True Story’s ambitions don’t stop there. According to Wes Henderson, the brand plans to explore “unfinished whiskeys and blends of whiskeys from all around the world.” This commitment to innovation and experimentation will likely set True Story apart from other whiskey brands on the market.

Key Takeaways:

• True Story will source its initial whiskey from other distilleries in Kentucky and beyond.
• The brand’s initial offerings include a $60 bourbon and a $70 rye.
• The bourbon is finished in white Moscatel casks, while the rye is finished in a mix of ex-bourbon, oloroso, and Pedro Ximénez casks.
• True Story plans to explore unfinished whiskeys and blends from around the world.