Why Apple Should Stop Pretending to be Too Special and Discount the iPhone 16 Already

Imagine walking into a store and seeing a shiny new Samsung or Google device with a bright red “Sale” tag on it. Suddenly, that phone that seemed out of reach just hours before is now within your budget. But try finding a similar deal on the latest iPhone 16 – it’s like Apple is trying to keep its fans at arm’s length. Why the secrecy?

No Lessons Learned from China

Sometimes, the simplest solutions work best. Apple doesn’t need to reinvent the wheel with fancy features like the Camera Control button or overhyped AI capabilities to make iPhones cool again. It just needs to make its phones competitive with the best phones of 2024. A simple discount would do the trick, and Apple knows this all too well.

Take, for example, the experience in China. Apple (and other retailers) resorted to discounts to breathe new life into flagging sales, and the result was a 12 percent jump in sales – one of the most important markets for the company. It’s a no-brainer, right?

What’s Stopping Apple from Discounting the iPhone 16?

Apple has a knack for putting its own spin on things, expecting buyers to treat features that have existed for years as new and innovative. Take Apple Intelligence, the company’s lineup of AI features, for instance. It’s like they’re trying to convince us that what we already have is something we’ve never seen before.

Maybe it’s time for Apple to take a page from its competitors’ playbooks and offer some genuine discounts on the iPhone 16. After all, there’s no shame in making a sale – and buyers will appreciate the savings.

• Competing devices offer discounts and deals – why not the iPhone 16?
• A simple discount could make iPhones more competitive in the market
• Apple has done it before in China with successful results