The Cheapest Travel Bag Hack Taking Over the Internet: Can This $40 Wonder Go Viral?

The Internet’s Next Obsession: Meet the $40 GU Ripstop Messenger Bag

The affordable crossbody bag has been a viral sensation in recent years, with Lululemon’s $40 belt bag and Uniqlo’s $20 shoulder bag both making waves online. Now, a new bag on the market is primed to take the internet by storm: the $40 GU Ripstop Messenger Bag.

Who is GU?

GU is a Japanese discount casual wear designer, manufacturer, and retailer that’s been around since 1973. The brand has over 450 stores scattered throughout Japan and is owned by Fast Retailing, the same parent company that owns Uniqlo. This year, GU is making its first push into the US market, opening its first brick-and-mortar location in New York City’s Soho neighborhood and launching e-commerce sales in the States.

The Bag: What Sets it Apart

The GU Ripstop Messenger Bag measures roughly 12 inches tall by 20 inches wide and features a sizable central compartment that’s big enough to hold an iPad and other EDC items. The bag is divided into two organizational pockets and also features two external side pocket slots for water bottles and a small umbrella. But what really sets it apart is its external bungee cord, a rare feature in the affordable crossbody market that allows you to secure a thin piece of outerwear like a raincoat or running jacket. And the best part? It costs just $40.

Why it’s the Next Big Thing

With its affordable price point, functional design, and availability online and in-store, the GU Ripstop Messenger Bag is primed to be the next big thing in the affordable crossbody bag market. Whether you’re a busy professional or an adventure-seeker, this bag has something to offer. So, keep an eye out for this one – it’s sure to be the next internet obsession.

Key Features: