Genesis Takes the Track: LMDh Prototype to Dominate Endurance Racing

Hyundai’s Genesis Brand Takes on Endurance Racing with a Bang

Hyundai Motorsport is making a bold move by entering the world of endurance racing with its premium Genesis brand. The brand is aiming to compete in the top-level GTP category or WEC Hypercar, putting it in the same league as legendary teams like Porsche, Cadillac, and Ferrari.

This is a significant step for Hyundai, as it will allow the Genesis brand to elevate its image as a premium performance brand. Competing alongside the best teams in the world will undoubtedly earn Genesis street cred among motorsport enthusiasts, which is exactly what Hyundai wants.

In a statement, Hyundai Motorsport and Genesis said, "Genesis is proud to announce its ambitious entry into the world of endurance racing through the LMDh program." The brand is actively exploring programs to strengthen its high-performance image, and after a thorough evaluation of various options, LMDh emerged as the most strategic choice.

What is LMDh?

The LMDh class consists of the fastest, highest-performance prototypes that compete for overall wins, rather than just class wins. This means Genesis will have to create a purpose-built hybrid hypercar rather than simply tuning an existing platform to the extreme. The chassis needs to be sourced from one of the four approved chassis suppliers – Dallara, Multimatic, Ligier, or Oreca – and must meet specific weight and powertrain requirements.

When Can We Expect Genesis to Make Its Debut?

Unfortunately, neither Hyundai Motorsport nor Genesis has revealed a date for its LMDh entry, making the 2025 season seem unlikely. However, when it does enter, it will be exciting to see Genesis take on the most iconic manufacturer racing teams in history.

The Genesis X Gran Racer VGT Concept

Take a look at the X Gran Racer VGT Concept, the sleek and powerful hypercar that Genesis unveiled at the Busan International Mobility Show 2024. This is just a glimpse into what’s to come for the Genesis brand in endurance racing.

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If you have any tips or insights about Hyundai’s Genesis brand or its entry into endurance racing, send them to [email protected]. We’d love to hear from you!